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Video & Multimedia

As an extension of NCSA's "More Than" brand narrative, this video series was designed to broaden perceptions of the organization beyond traditional supercomputing. Working within a limited budget, I developed a scalable multimedia storytelling approach that highlighted the people, research, and emerging technologies driving innovation across the Center. Each short-form video focused on a different area of expertise—from artificial intelligence and health sciences to research consulting and scientific discovery—while reinforcing a consistent brand message. The series provided an engaging and cost-effective way to communicate NCSA's impact across digital and social media channels while helping audiences better understand the breadth of the organization's work.

© 2025 by Thu Nguyen | Creative Leadership, Brand Strategy & Marketing Communications

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